Questions to ask in an AI marketing tool demo

Before the demo

Preparation decides what a demo is worth. Send the vendor three things in advance: your list of jobs with the must-haves marked, the platforms you use, and one real task from last week, such as a promotion you ran or a batch of messages you answered. Ask for the demo to be built around them.

Invite the person who will approve work day to day. If they are not in the room, the most important opinion is missing.

Decide beforehand what a good answer looks like for each must-have job, so that you are not grading on charm afterward. One line per job is enough: the result you would accept, and the result that would rule the product out.

Questions about the work

• Can you do this task from my list now, while I watch?
• What did the product do by itself just then, and what was set up beforehand?
• How do I ask for a change, and what happens to the draft when I do?
• Which of my jobs does it finish, which does it assist with, and which are not covered?
• Which platforms does it publish to, by name?

Questions about control

• Where does a draft wait, and who can approve it?
• Can anything reach a customer without approval? Which things, and can I switch that off?
• Can one person prepare and another approve?
• How are automatic rules, such as a message triggered by a keyword, checked before they run?
• How do I stop something that is already scheduled or live?

Questions about rollout and proof

• What happens between signing and the first useful result, and what do you need from us?
• Who helps if we get stuck in the first month?
• What will I be able to read at day 30 that shows whether this worked?
• Can I see a sample of that report now?

Write it up the same day

Memory flatters a good presenter. Within an hour of the demo, write down three things: which of your jobs you saw completed, which were only described, and which questions got a vague answer. A described feature is a promise. A vague answer is a question to send back in writing.

Use the same sheet for every candidate, so that you compare notes and not moods. Price and terms have their own list in pricing and terms.

Where Link AI fits

We recommend running this script on Link AI by Linkme first. A demo is how Linkme makes Link AI available, and a chat interface suits a live request: you can ask it to plan your week from trends, to create a carousel post, or to say which recent posts drove engagement and sales. Ask to see a reply drafted in the Social Inbox and an ad draft marked 'Needs review', so that you see the approval step for yourself.

Setup, pricing and anything outside Linkme's published description are yours to ask about. See Link AI on your own accounts in a demo.

Connected entries

Questions & answers